Over 25 Years Blue Chip
Agency & Client Experience
Strategy Planning Veteran
Advertising and marketing veteran with over 30 years' experience in senior agency and client roles in APAC and China.
Formerly Creative Excellence APAC and IMC China lead with The Coca-Cola Company.
Head of Planning roles in China and Asia with advertising agencies: Y&R, Lowe Lintas, JWT and Nitro and Brand Design Agencies: Holmes & Marchant & Elmwood Brand Design.
A graduate of the University of South Australia.
Gen-Z China Expert
Australian-Chinese, our native China Gen Z, branding and digital expert.
Formerly brand and activation with Swire Group working on the group's prestige hotel brands in China. Internships with Saatchi and Saatchi and Coca-Cola social media.
Dissertation: 'Effects of Digital Marketing on Consumer Purchasing Experience Within the Luxury Goods Sector.'
Graduate of University College London with an MSc in Management.
Helped create some of China's most famously successful brands:
Effie Grand Prix
Coca-Cola China 'Nickname Bottle'
HSBC 'World's Local Bank'
Danone's Mizone 'Tilt' campaign
Unilever Best Activation Effectiveness Global
Walls Cornetto 'Love in the Air'
Cannes Grand Prix & D&AD Yellow Pencil
Campaign 'Campaign of the Year'
Nike Basketball China
Gap 'Let's Gap Together'
For detailed case studies please contact us or take a look at our Vimeo site:
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