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Brand Strategy

Consulting & Training

Helping International Brands Succeed in China Since 1996

Brand  Consulting , Training  and 
Innovation Workshops 

Brand Consulting


We can get you from white space to actionable strategies at


Our planning tool-kit and extensive local market experience can help you efficiently develop brand and campaign solutions for:


  • Market entry strategy

  • Innovation ideation

  • Brand proposition development

  • Brand renovation

  • Advertising & activation

  • Brand purpose definition

  • Agency pitches & pitch management

Our experience covers a wide range of categories and brands including;

  • FMCG: Coca-Cola, Unilever, J&J, Mars & Danone

  • Auto: Audi, Volvo & Shell

  • Financial Services: HSBC, Westpac & Commonwealth Bank

  • Tech: Dell & LG

  • Apparel: Nike & GAP

  • Alcohol: Beam Suntory, Barcadi and Inbev

  • Travel: Virgin Atlantic, eLong and Carvival Cruises

  • Retail: Aldi China

Strategy Training


We can develop your in-house brand strategy training program to help get your teams up to speed

We create and conduct training programs tailored to your team’s needs to help develop streetwise brand and communications expertise.

We understand that different people have different requirements so we start with an in-depth understanding of requirements as a first step.


Our broad module range - including an extensive bank of case studies - and interactive engagement methodologies, allows us to tailor programs to bridge marketing, branding and communications capability gaps.

Suitable for client teams and agency people, from 2 day intense sessions to lunch-time programs.

We help brand managers understand and apply the tools and approaches used by agency strategy planners, and our experience on the client side means we can help agency account managers and planners hone their client-side skills.


Innovation Workshops


Workshops designed to generate

innovative ideas and organise to  teams to fly in formation

Collaborative workshops can be highly effective in extracting the best from your team and aligning on a way forward.

We have experience in devising and running workshops for:

  • Innovation planning

  • Brainstorming & ideation

  • Aligning functions on marketing and activation planning

  • Agency & client joint brand planning

  • Brand purpose definition

We have a range of tools and the experience to help you get the best out of people and achieve alignment on action plans.

We can devise a logical bespoke workshop based on task specific needs.

From understanding business objectives, target audience and their needs, identification of potential fertile territories and into actions.


Over 25 Years Blue Chip
Agency & Client Experience

Stephen Drummond

Strategy Planning Veteran

Advertising and marketing veteran with over 30 years experience in senior agency and client roles in APAC and China.

Formerly Creative Excellence APAC and IMC China lead with The Coca-Cola Company.

Head of Planning roles in China and Asia with advertising agencies: Y&R, Lowe Lintas, JWT and Nitro and Brand Design Agencies: Holmes & Marchant & Elmwood Brand Design.

A graduate of the University of South Australia.

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  • LinkedIn

Jasmine Drummond

Gen-Z China Expert

Australian-Chinese, our native China Gen Z, branding and digital expert.

Formerly brand and activation with Swire Group working on the group's prestige hotel brands in China. Internships with Saatchi and Saatchi and Coca-Cola social media.


Dissertation: 'Effects of Digital Marketing on Consumer Purchasing Experience Within the Luxury Goods Sector.'


Graduate of University College London with an MSc in Management.

  • LinkedIn

We have helped create some of China's most famously successful and award winning campaigns:

Effie Grand Prix

Coca-Cola China 'Nickname Bottle'

HSBC 'World's Local Bank'

Danone's Mizone 'Tilt' campaign

Unilever Best Activation Effectiveness Global

Walls Cornetto 'Love in the Air'

Cannes Grand Prix & D&AD Yellow Pencil

Coke 'Hands'

Campaign 'Campaign of the Year'

Nike Basketball China

Gap 'Let's Gap Together'

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gap slogan.jpg

For detailed case studies please contact us or take a look at our Vimeo site (VPN Required)

  • Vimeo

Get in Touch


Wechat- StephenDrummond


  • LinkedIn

Brand Strategy

Consulting & Training
Shanghai Since 1996



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