A (LITTLE) BIT ABOUT US
stephen drummond 'HEAD COACH'
Stephen has 30 years experience on both sides of the fence having worked with multinational advertising agencies and on the client-side:
Chairman and Head of Planning Y&R China
Creative Excellence Director for Coca-Cola Asia Pacific and Head of Integrated Marketing Communications Coca-Cola China
Regional Planning Director for Lowe
Managing Director of Independent agency Nitro
JWT Shanghai's first Planning Director (arriving in 1996)
Stephen's two decades plus of China experience includes many blue-chip clients spanning: advertising, digital, media, design, PR, shopper and E-Commerce and retail.
ARTHUR CHEN SENIOR MANAGEMENT CONSULTANT
Proudly Shanghainese to the core, Arthur brings extensive blue chip agency experience.
25+ years Agency & Digital entrepreneur experience.
Arthur started his advertising career with LINTAS and worked with JWT, LOWE and Ogilvy with extensive FMCG and sports brands including NIKE.
In recent years Arthur moved into designing mobile APPs and brings extensive experience in activating digital brand experiences.
SHEALYNN CHIN SENIOR PLANNING CONSULTANT
Shealynn hails from Wu Hu in Anhui Province and brings a sharp, insightful local perspective to our strategic thinking.
Shealynn is experienced across digital, brand and IMC planning, worked for the top global and domestic brands in her previous agency lives with MRM / McCann and MullenLowe.
Shealynn has led many winning pitches, provided sharp and insightful strategy solutions for brands as well.
Some of the blue-chip accounts she has worked with include: Amazon, Audemars Piguet, Baileys, Caudalie, Fitzroy Club, Hyatt, Marriot Rewards, Maybelline, Piaget, SECOO and Unilever.