A (LITTLE) BIT ABOUT US
stephen drummond 'HEAD COACH'
Stephen has over 30 years brand strategy experience in senior agency and client roles including over two decades based in China.
On the agency side Stephen’s roles have included Chairman & Head of Planning at Y&R China, MD of Independent Nitro, Regional Planning Director for Lowe and Planning Director for JWT China.
As a client, Stephen also worked with Coca-Cola as APAC Creative Excellence & China IMC Director.
His blue-chip experience covers a wide range of categories; Unilever, J&J, Audi, HSBC, Mars, Danone, GAP, Volvo and Dell, Nike, Beam Suntory, Barcadi and Inbev.
Stephen has helped many brands crack the China market and most recently has been helping Chinese companies develop their brands to enter overseas markets.
ARTHUR CHEN SENIOR MANAGEMENT CONSULTANT
Proudly Shanghainese to the core, Arthur brings extensive blue chip agency experience.
25+ years Agency & Digital entrepreneur experience.
Arthur started his advertising career with LINTAS and worked with JWT, LOWE and Ogilvy with extensive FMCG and sports brands including NIKE.
In recent years Arthur moved into designing mobile APPs and brings extensive experience in activating digital brand experiences.
SHEALYNN CHIN SENIOR PLANNING CONSULTANT
Shealynn hails from Wu Hu in Anhui Province and brings a sharp, insightful local perspective to our strategic thinking.
Shealynn is experienced across digital, brand and IMC planning, worked for the top global and domestic brands in her previous agency lives with MRM / McCann and MullenLowe.
Shealynn has led many winning pitches, provided sharp and insightful strategy solutions for brands as well.
Some of the blue-chip accounts she has worked with include: Amazon, Audemars Piguet, Baileys, Caudalie, Fitzroy Club, Hyatt, Marriot Rewards, Maybelline, Piaget, SECOO and Unilever.