Meet the Drummonds
A China advertising and marketing veteran strategic planner with over 30 years brand strategy experience in senior agency and client roles.
Stephen’s roles have included Chairman & Head of Planning at Y&R China, Regional Planning Director for Lowe, JWT China's first planning director (back in 1996) and most recently Planning Director for MSQ Asia & Elmwood Brand Design.
As a client Stephen worked with Coca-Cola as APAC Creative Excellence & China IMC Senior Director creating famously successful campaigns like the legendary 'Coca-Cola Nickname Bottle' (which won an Effie Grand Prix) and China's second ever Cannes Grand Prix for 'Coke Hands', the only China created asset that hangs in the Coca-Cola museum in Atlanta.
His other greatest hits in China include award winning brand and activation campaigns for HSBC 'The World's Local Bank', Nike China Basketball, the Gap China launch 'Let's Gap Together', The wildly successful Mizone 'Tilt' campaign and even a Number 1 song with the Walls Cornetto "Love in the Air' campaign which sold a record-breaking number of ice-creams!
Other blue-chip experience covers a wide range of categories and brands including; Unilever, J&J, Audi, HSBC, Mars, Danone, GAP, Volvo, Dell, Nike, Beam Suntory, Barcadi and Inbev.
Jasmine is an Australian-Chinese who grew up in Shanghai and is our native China Gen Z, branding and digital expert.
After completing her MSc in Management at University College London, Jasmine worked at the head office of Swire Group, focusing on overall brand strategy and art consultancy for Swire's 5 star House Collective and EAST properties across China, including Temple House in Chengdu, Middle House in Shanghai Upper House in Hong Kong and Opposite House in Beijing.
Jasmine's highly regarded dissertation 'Effects of Digital Marketing on Consumer Purchasing Experience Within the Luxury Goods Sector' reflects her passions and expertise.
Jasmine is fluent in English, Mandarin and Cantonese.