Our mission is to help make brands famously successful in China
We provide solutions in brand and creative strategy, guidance for creative development, agency management services and tailored training programs.
Brand and Creative Strategy
Distinctive Brand Asset Development
Brand Purpose Definition
We have experience on both sides of the fence
We have extensive China knowledge and we have been hands on practitioners on both client and agency side.
We believe there's more value in being coaches rather than claiming to be 'gurus' and that insight and inspiration is built on collaboration, commonsense smart thinking, experience and solid ground work.
A kick-off collaborative workshop session to clarify understanding of business needs and to identify potential fertile territories - with all senior players in the room - is much better than weeks of unproductive back and forth based on speculation and guesswork.
We have the tools and experience to guide this all important road map stage of brand development.