for Brand MANAGERS AND AGENCY ACCOUNT PEOPLE
It's time to build fundamental skills
In today’s extremely complicated media and creative world too often the fundamental skills, like being able to write a creative brief, are missing.
For example our experience shows many agency people lack an understanding of how to connect business objectives with creative work. And on the client side there's a gap when it comes to writing agency briefs.
The result is rework, guesswork and inefficiency when the need is 'China-Speed'.
Programs tailored to your team’s needs
Different teams have different requirements, our broad subject range allows us to tailor programs to bridge skills gaps.
With experience on both the agency and client side we can help brand directors understand the tools and approaches of agency strategic planners; for example how agencies think, work and develop creative propositions.
And we can develop skills so that agency account managers and planners can better understand a client's marketing and positioning strategy.
How we kick things off
In-depth consultation with managers to identify needs
Match needs with the menu of subject areas
Workshop style with seriously useful tools
A take-away kit for everyday application
Engaging learning processes with interactive workshops using live cases
Bi-lingual or English with experienced coaches
Boot camp subject areas
Connecting creative to business objectives
How to develop real insights for creative briefs
How to craft a compelling and unique proposition
Creating a distinct brand personality
Writing great agency and creative briefs